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made

complex
 

simple

by Mahshid.
 

Research, Strategy & Design for complex AI/ML systems.

I'm a UX Researcher passionate about human-centered systems that make complex technology feel intuitive. With 7+ years of experience across enterprise AI, telecom, real estate, and healthcare, I thrive at the intersection of research, strategy and design. Whether leading teams or rolling up my sleeves in the details, I bring a thoughtful, research-driven approach to solving real user problems especially in emerging spaces like Agentic AI. I care deeply about design that scales, tells a story, and delivers real-world impact.

County of Orange
California
2015-2016

Evenset Inc. (Tali AI)
Canada
2017-2018

Avesdo
Canada
2018-2019

TELUS
Canada
2019-2021

BMC Software
California
2021-Present

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