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made
complex
simple
by Mahshid.
Research, Strategy & Design for complex AI/ML systems.

I'm a UX Researcher passionate about human-centered systems that make complex technology feel intuitive. With 7+ years of experience across enterprise AI, telecom, real estate, and healthcare, I thrive at the intersection of research, strategy and design. Whether leading teams or rolling up my sleeves in the details, I bring a thoughtful, research-driven approach to solving real user problems especially in emerging spaces like Agentic AI. I care deeply about design that scales, tells a story, and delivers real-world impact.
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